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US Space Force Museum (Mascot)
Rupert the Space Armadillo has become a beloved mascot and local legend at Cape Canaveral Space Force Station. After flying to space aboard the Inspiration 4 Falcon 9 spacecraft, Rupert needed his own dedicated brand to celebrate his adventures, engage the community, and inspire the next generation of space enthusiasts. The client specifically requested a fun, whimsical, and kid-friendly identity.
Our Approach
We created a playful, energetic, and adventurous brand that brings Rupert to life with charm and personality. The visual style is bright, approachable, and full of wonder — featuring a cheerful armadillo character that appeals directly to children while still feeling fun for all ages.
Key deliverables included:
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Character design and full brand identity
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Logo variations and guidelines
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Colorful illustration system
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Promotional materials and merchandise designs
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Social media assets and event graphics
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Educational and storytelling content
The Result
A delightful, whimsical brand that perfectly captures Rupert’s adventurous spirit. The new identity has helped transform Rupert into an engaging ambassador for the Cape Canaveral Space Force Station and the Museum, successfully connecting with kids and families while celebrating space exploration in a fun and memorable way.
