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Central Florida Scottish Highland Games
The Central Florida Highland Games needed a comprehensive visual identity and digital presence to elevate their annual Scottish cultural event. They wanted to attract larger crowds, celebrate Scottish heritage authentically, and provide attendees with a clear, engaging experience — from event information to educational content about Highland traditions, competitions, and history.
Our Approach
We developed a bold, cohesive brand identity inspired by Scottish heritage, incorporating tartan patterns, Celtic motifs, and rugged Highland imagery with a modern, energetic feel. In addition to the full visual system, we designed and built a fully responsive website that serves as the central hub for event information, ticket sales, competitor registration, and vendor applications. We also created a dynamic event program guide — available in both print and digital formats — featuring schedules, cultural explanations, activity maps, and educational content about Highland Games traditions.
Key deliverables included:
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Complete brand identity and guidelines
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Event website development (design + build)
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Illustrated event program guide
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Signage, banners, and promotional assets
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Social media visuals and templates
The Result
A professional, immersive brand and digital experience that honors Scottish traditions while making the event more accessible and engaging for both newcomers and returning attendees. The new website and program guide significantly improved information flow and helped grow attendance and excitement for the Games.
