Back to Portfolio

Gabri's Cucina

After years of successfully serving authentic Italian cuisine from her popular food truck, Gabriella expanded her brand to include a retail line of premium pasta sauces and home-cooked meal delivery across the Central Florida area. She needed a warm, cohesive brand identity that captured the essence of loving, homemade Italian goodness — evoking family tradition, fresh ingredients, and heartfelt cooking.

Our Approach

We developed a friendly, inviting brand that feels like an extension of Gabri’s own kitchen. We incorporated her Sicilian roots into a visual identity that blends rustic Italian charm with modern warmth through rich colors, hand-drawn illustrations of fresh ingredients (tomatoes, basil, garlic, olive oil), and elegant yet approachable typography that conveys homemade care and quality.

Key deliverables included:

Complete brand identity and guidelines
Logo and mark variations
Pasta sauce label design
Food truck rebranding
Meal delivery packaging and collateral
Website design
Mobile App
Marketing materials for retail and online presence

The Result

A beautiful, authentic brand that successfully communicates the love and tradition behind every recipe. The new identity helped Gabriella smoothly transition from a beloved food truck to a recognized retail and delivery brand, strengthening customer loyalty and appealing to families seeking genuine homemade Italian meals in Central Florida.